The wealth at the bottom


World Map flat Mercator

Image via Wikipedia

The marketing of products and services to the poor of the world will increase your bottom line as well as improve the economic and social well-being of those nations. 

Transparency is in and demagoguery is out.  The time has come, as Friedman writes, that the World is Flat.  While many have argued that his positions are simply justification for companies to export cheap labor, the resounding cry remains:  There is money to be made amongst the poorer, under-developed nations of the world. 

Ayn Rand argues that humans are the only species that change the environment to its needs.  All other species adapt to the environment.  While this is an alarming reminder of the environmental destruction that we as humans have caused, it also raises a valid point Why can’t we change the environment to adapt to itself?  If the Biomimicry movement is true and humans can mimic nature, why can’t new production be modeled after nature, creating a cycle of natural rejuvenation?  Why do we as a human race, have to conduct business that will hurt that which is around us? 

If this world is flat and we can create products and services that will develop these under-developed nations, cause them to conduct more trade with developed nations, in a manner which is sustainable and which increases the bottom line, then why would companies not do this?

The answer:  The marketplace is not demanding it yet.  Consumers want cheap cheap.  In today’s bludgeoning economy, we seek the best deal and not the best product.  Unfortunately, companies are slashing budgets as credit becomes tight, and research and development is suffering as a result.  This means we will not improve our technology advances and never achieve the biomimicry that will allow us to achieve this euphoria.

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