It’s a buzzword with meaning. The Green Movement has hijacked Sustainability as a guidon for followers. In reality, sustainability is a three-part process that unites social, environmental, and economic policy to create long-term solutions to the issues that we face.
Too often, we associate sustainability with “Green.” Sure, a portion of it has to do with the environment. However, it is more than that. It is a common sense approach to life. If you use up all of your toilet paper, what are you going to wipe your backside with? If you treat your workers in an inhumane manner, are they going to provide you with their highest level of output. If you recklessly spend your money on one product, will you have enough to reinvest in new research to grow your business?
The answer to these??? A resounding No.
Why should you, your family, and your company adopt sustainability as a way of life? It makes sense. It goes back to the Golden Rule- treat others as you would like to be treated. Take care of your workers, they will take care of you. Take care of your toilet paper supply, and your backside won’t burn. Take care of your garden, and it will provide you with endless food sources.
So why do we connect sustainability with Green? Because Green is sexy. Green is the hot topic of today. Green is the UN climate, global warming scandal. Green is the Greenpeacer’s of the world angering businesses.
If people were smart, they would get the concept that Green folks need to unite with financial reformers and social improvement folks to improve things around this world. The sooner we do that, the sooner we’ll be able to live a robust life here on this Earth.
- Selling Sustainability to Whiskey Drinkers (greenbiz.com)
- The Sustainability Challenge (frugalupstate.com)
- Can Social Media Influence Companies To Adopt Sustainable Practices? (triplepundit.com)
- Defining Sustainable Social Change (fly4change.com)